Arbitron, Lariat Ink Market-Analysis Deal

SAN MATEO (07/27/2000) - Arbitron Co., a media and marketing research firm, and Lariat Software Inc., a developer of streaming media infrastructure, have partnered to form a Webcast audience ratings service. Lariat's data collection and reporting applications and Arbitron's marketing analysis will help advertisers make programming decisions, officials said. Lariat will offer its software to Arbitron to collect data from streaming media servers to compile information about audiences.

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