Chordiant Partners with Online Marketer

SAN MATEO (07/27/2000) - Chordiant Software Inc., a provider of infrastructure software that monitors customer interaction, has formed an alliance with MarketFirst Software Inc. to allow companies to analyze customer interaction during marketing campaigns initiated through the Web, e-mail, telephone, retail point-of-purchase branches, and WAP (wireless access protocol) devices.

MarketFirst specializes in Web-based planning, design, and execution of electronic marketing campaigns, according to company officials. By combining software, the two companies will be able to monitor customer preferences and create customer profiles, officials said.

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