Magical History Tour

SAN FRANCISCO (07/27/2000) - Those who fail to learn from history must be doomed to make Apple Computer Inc.'s "Think Different" ads. The award-winning commercials imply that the likes of Jackie Robinson and Albert Einstein would have been card-carrying Mac users -- a neat trick, since most of the folks in the company's ads had shuffled off this mortal coil by the time the Mac debuted. But what if a rip in the time-space continuum allowed us to hand out new iBooks to Mohandas Gandhi and Miles Davis? Some interesting tech-support calls, to say the least.

Thomas Edison

DIED:1931, 53 years before introduction of the Mac.

FAVORITE HARDWARE:Power Mac 7300 with a 400MHz G4 upgrade card.

FAVORITE APPLICATION:SoundJam MP, turned up really loud.

MOST LIKELY TO:Crack open the computer and replace the ROM with a new model made from a wax cylinder.

WHAT HE SAYS:"Invention is 1 percent inspiration and 99 percent perspiration."

-- Sounds like a man who tried using Word 6.

Amelia Earhart

DIED:1937, 39 years before the founding of Apple.

FAVORITE HARDWARE:Tangerine 64MB iBook, for its rugged case and portability on those long transatlantic flights.


MOST LIKELY TO:Install DeLorme Earthmate GPS Receiver and Street Atlas 6.0 bundle before ill-fated flight around the world.

WHAT SHE SAYS:"Courage is the price that life extracts for granting peace with yourself." -- And US$179.95 is the price of that Earthmate and Street Atlas bundle.

Pablo Picasso

DIED:1973, 11 years before installation of MacPaint on the Mac.

FAVORITE HARDWARE: Blueberry iMac DV during Blue Period. Strawberry iMac during Rose Period.

FAVORITE APPLICATION:Carrara 1.0, not -- as you might suspect -- Painter.

MOST LIKELY TO:Custom-design his own iCards using scenes from Guernica.

WHAT HE SAYS:"Painting is stronger than me; it makes me do what it wants." -- Nowadays they say the same thing about Microsoft.

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