NCR expands CRM solutions centre

In an effort to showcase the interoperability of CRM offerings, relationships technology vendor and integrator NCR has unveiled a significant upgrade of its Customer Relationship Management (CRM) Solution Centre in North Sydney.

The upgrade is designed to enable the centre to demonstrate end-to-end CRM capabilities tailored to the particular needs of end users.

NCR general manager Michael McKenzie told ARN that the centre will provide specific demonstrations of how CRM and knowledge engineering offerings can be made to interact effectively.

"We want our clients to be able to identify the kinds of business opportunities that effective CRM integration can provide," McKenzie said. "Ultimately the centre gives them the chance to match the possibilities to their business objectives."

According to McKenzie, the solution centre has involved the participation of a range of vendors including Microsoft, who provide much of the front end interface with NCR's CRM products.

"The Australian CRM Solution Centre's are the first of a global rollout. We have another in Melbourne and another is currently being built in New Zealand," McKenzie said.

"Over the next six months the centres will begin to appear throughout Asia, as we look at ways of making the displays more interactive so clients can test ideas and company specific applications."

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