Toyota Integrates CRM Software

Toyota Motor Sales USA Inc. will soon be using new customer relationship management (CRM) software to guide, measure and individualize its communications with the buyers of new Toyota cars and trucks. The company announced thisweek that it's buying E.piphany E.5 software and services from an alliance of E.piphany Inc. in San Mateo, Calif., and Harte-Hanks Inc. in San Antonio.

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