SAN FRANCISCO (08/01/2000) - RSA Security Inc. Tuesday announced the release of a bundle of its Web-focused user authentication products and services designed to add security to Net-based business-to-business and business-to-consumer applications. The products and services should help companies pinpoint who they are dealing with online in terms of their identities, RSA said.
Known as SecurID Web Portfolio, the family of products and services is aimed at new users, rather than existing users of RSA products who may already be running some of the software contained in the bundle, according to the Bedford, Massachusetts-based firm.
SecurID Web Portfolio includes any combination of SecurID authenticators including hardware and software tokens; ACE/Server software which controls the verification of authentication requests as well as the administration of security policy; ACE/Agent software provides protection for operating systems and applications; and the SecurID Select co-branding service, RSA said in a statement.
Using SecurID Web Portfolio, an organization can securely access information and transaction-related data from any location without needing to use extra desktop or mobile computer client software, RSA claims. In addition, firms can now co-brand their products with RSA on authenticators ranging from tokens to smart cards.
Richard Mack, manager of corporate communications for RSA, cited the co-branding option as one of the more attractive features in the offering since the company's SecurID range of services runs on two-factor user authentication technology.
"It is very analogous to an ATM machine where one factor is the physical card and the other is the pin number," Mack said. An RSA customer, such as a bank, may brand tokens -- devices close in size to credit cards -- or smart cards with both its logo and that of RSA, he added.
This type of name recognition, Mack feels, will add strength to customers vying for position in markets where security is a high priority. "It really comes (down) to brand and brand security. People need to feel confident in the brand they are going to do business with," he said.
SecurID Web Portfolio is available immediately and starts at around US$100 per user. The price falls based on volume and includes the use of RSA's server technology, where RSA server software doublechecks a user's identity.
While U.S. sales used to make up about 90 percent of RSA's business, the firm now puts that figure at around 60 percent due, in part, to rising European interest in its product portfolio. "We have seen increasing demand in Europe and Asia, but expect the European market to grow a bit more quickly," Mack said. In particular, the European banking industry appears to be displaying a heightened interest in RSA's services, he added.
RSA's customers include Deutsche Lufthansa AG, Credit Suisse Group, and Polaris Securities Co. In the case of Polaris, the Taiwanese securities firm agreed to deploy 50,000 branded key fobs -- one of several forms of RSA's authenticator.
The partnership stems from a $3.5 million deal between Polaris and RSA and is set to run over a number of years.
RSA Security Inc., based in Bedford, Massachusetts, can be reached at +1-781-687-7000 or http://www.rsasecurity.com/.