European web TV broadcaster goes online

A Web site describing itself as Europe's first full-scale Internet TV station has racked up more than a million hits in its first day online, according to its operator ScoopStation SA. Launched Tuesday, with Danish-language content, the 24-hour operation plans to expand into several more European markets in the coming months, according to Chief Executive Officer Michael Meister.

"We want to have this concept work in Denmark, and when it flies, we will be expanding in new countries," said Meister. "It's not a matter of being in 10 countries within one month; however I believe we will be in eight to 10 countries within 18 months."

ScoopStation is aimed at users between the ages of 15 and 25, and requires an ISDN (Integrated Services Digital Network) or faster connection, said Meister.

"I think within the next six- to 12-month period, we are seeing a reasonable amount of connections on high-speed networks," he said, adding that Danish providers are expanding ADSL (Asymmetric Digital Subscriber Line), fiber-optic, and high-speed fixed wireless access networks.

ScoopStation has start-up capital from private investors of "at least" 10 million kroner (US$1.2 million), said Meister. The operation plans to earn revenues from both banner advertising and streaming-video ads, targeted at specific audiences through ScoopStation's five "channels," news, music, lifestyle, extreme sports, and motors.

ScoopStation, in Copenhagen, can be reached at +45-77-321-321 or on the Web at http://www.scoopstation.com/.

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