MBA Programs Expand E-Commerce Course Offerings

FRAMINGHAM (08/04/2000) - Recent dot-com failures may have diluted Wall Street's enthusiasm for new Internet ventures, but it hasn't quenched the thirst of information technology executives for e-commerce training.

The demand drove leading business schools to expand the e-commerce courses within their executive education programs for the upcoming school year.

But the executives signing up are no longer the novices they once were, and they're demanding more sophisticated e-commerce course work.

"People who come to the [e-commerce] course have a better base of knowledge about how the Internet works," said John Lankford, director of executive education at Carnegie Mellon University in Pittsburgh.

"The field is becoming better defined, and people are asking us for more," Lankford said.

Northwestern University's Kellogg Graduate School of Management in Evanston, Ill., added two new e-commerce courses because it couldn't keep up with student demand.

The university's e-commerce class kept selling out, and anxious IT executives were put on the waiting list, according to Kathryn Bauer, director of marketing for Kellogg's executive programs.

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