Brief: Hit with Pricing Glitch

FRAMINGHAM (08/04/2000) - Shoppers this week took advantage of a pricing glitch at Inc. and ordered toys at erroneously posted prices that were much lower than the actual prices. Seattle-based didn't return calls for comment, so the precise nature of the problem is unclear.

David Cooperstein, an analyst at Forrester Research Inc. in Cambridge, Mass., said the error points to a more widespread problem. "This isn't the first time there have been pricing glitches at [a Web site]," he said. "This [highlights] the problem of content management and pricing management systems. Companies have to have better workflow management to make sure that the prices that are posted are the right prices before a shopper [sees them]."

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