SAN MATEO (08/09/2000) - With the goal of providing more streamlined access to business-to-business electronic marketplaces, BroadVision Inc. and Commerce One Inc. agreed this week to integrate the sell-side procurement offerings of BroadVision with the buy-side links of Commerce One.
The agreement specifies that BroadVision will offer its customers access to Pleasanton, Calif.-based Commerce One's MarketSite Portal, and that the duo will engage in joint marketing activities, officials said.
Just last week, Redwood, City, Calif.-based BroadVision unveiled its MarketMaker and Procurement applications, adding to its personalization, e-commerce, and knowledge management offerings.
Companies such as BroadVision have to establish business partnerships with Commerce One or its rival Ariba Inc. if they want to make a serious effort in this arena, said Ben Smith, a Santa Clara, Calif.-based vice president with consultancy AT Kearney. Additionally, as a result of SAP AG's recent partnership agreement with Commerce One, this deal will allow BroadVision to offer back-end integration with the enterprise resource planning (ERP) applications of SAP, Smith said.
The style of the senior management staffs of BroadVision and Commerce One is a good fit as well, he added. The two companies have similar approaches to bringing companies to electronic marketplaces.
"Both want to build enterprises a piece at a time," he said. "[But] Ariba's style is more aggressive and deal-oriented."The Commerce One announcement caps a series of business partnerships that BroadVision has unveiled during the last several weeks, including relationships with Sybase and Adexa and an expanded its alliance with Hewlett-Packard Co.