FRAMINGHAM (08/11/2000) - An alliance between Madge.web and Inktomi Corp. should offer a one-stop shop for content delivery and managed network services.
Madge.web, which offers Internet applications and managed network services, will upgrade its Overnet managed services network with Inktomi gear, giving enterprise users fully managed network operations. Madge.web plans to use and offer services accessing both Inktomi's cache technology and content distribution network. Madge.web says it will aim those content distribution and cache services at users in the financial and media arenas, which typically have demanding needs in those areas.
The first partnership offering that Madge.web and Inktomi plan to make will be an upgrade to Madge.web's core global network, which when upgraded will support both push and pull content distribution. The network will include Inktomi technology by the first quarter of 2001. Madge.web will use Inktomi's Traffic Server network cache platform with Media-IXT and Inktomi's Content Delivery Suite software across its Overnet network, allowing it to offer users services to manage content, including digital content creation, as well as asset management and distribution services.
As part of the alliance, Inktomi will invest in Madge.web's next round of financing, expected to be completed by year-end. The two companies will also work together on future offerings for users, but didn't offer any details on what they would be, as well as joint marketing programs aimed at users doing business-to-business e-commerce and Web sites.
The Madge.web/Inktomi partnership isn't an industry first by any means, according to observers, who note that product-focused companies are aligning themselves with services providers to put together packages. Those packages make it easier for end users to set up and deploy e-commerce sites; get access to content distribution networks; and acquire the products that are needed for the supporting infrastructure.
For example, Web switch makers have included software on their switches that let users automatically distribute popular content on the Akamai content distribution network. And some ASPs are letting users lease hardware and software, such as cache devices, so they can place content closer to users and improve site performance without making big capital investments in infrastructure.
Madge.web's Overnet is in 55 cities in 33 countries, with data centers in four countries - and is expected to reach seven countries by the end of the year - and provides 2,800 businesses with dedicated connections.
Overnet also features the Madge Broadcast Network, a pan-European Internet broadcast service put in place with RealNetworks and interconnected with the Real Broadcast Network in the U.S.