Cognos and Oracle match wits

The growing importance of business intelligence is quickly creating new competitors, as dedicated business-intelligence vendors and traditional platform vendors vie to meet users' analytical and reporting needs.

Both Cognos and Oracle are announcing this week new business-intelligence offerings aimed at simplifying the use of and access to analytic reports.

The difference, however, is in the delivery. From Cognos' standpoint, its platform-independent approach to business intelligence provides the capability of reaching across a broad range of data sources in a way that platform vendors cannot, said Tom Camps, vice president of marketing at Cognos.

Oracle's Mark Barrenechea, senior vice president of the customer relationship management (CRM) product division, offered the opposite view. "I think only application vendors can provide business intelligence [because] they must be tightly integrated to CRM and ERP."

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