QLD Bytes at e-tailing

Queensland-based reseller Byte Power is trying its hand at the e-tailing business in an attempt to capture some of the IT industry's online market.

The company has launched a multi million-dollar Web site "bponline.net" which is designed to enable customers to research, buy and finance computer purchases on-line.

According to Byte Power's managing director Alvin Phua, bponline differentiates from other dot.com PC e-tailers by the marriage of its traditional reseller business and its online initiatives, such as a high-tech call centre operation which support's the site.

"bponline.net's strength is that there is an existing business model to back the on-line operation, a factor which previous dot.com's have overlooked," Phua said. "We have found new and exciting ways to integrate the Internet with our existing business model and will continue to build upon previous success from Byte Power's traditional business."The success of the site rests largely on the relationships Byte Power has with some of the major PC vendors including HP, Compaq and Toshiba, as well as the support from distributor giant Tech Pacific.

Addressing Web transaction security bponline.net has forged an alliance with Identikey to become a preferred distributor for Asia Pacific. This alliance is said to supply secure Web access for B2B transactions.

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