Melbourne IT subsidiary Internet Names Worldwide (INWW) has begun accepting registrations for domain names in Chinese.
It is the first domain name registrar to offer the service that has been accredited by the Internet Corporation for Assigned Names and Numbers (ICANN).
INWW president Clive Fiory expects the Chinese domain names to prove popular in both Asia and other nations with strong Chinese community presence.
"The ability to register your company name as a domain name, in the language of the country where you do business, is of incredible importance from a cultural point of view. It also assists in the protection of identity and brand names," he said.
INWW now expects to offer a similar service for the Japanese, Korean, Tamil and Arabic languages.
"The registration of domain names in languages other than English represents a significant milestone in providing access to Internet resources for the vast majority of non-English speakers in the world," said Fiory.