Disney, NTT DoCoMo Ink Wireless Content Deal

LONDON (08/22/2000) - Japan's largest cellular operator, NTT DoCoMo Inc., and the Internet division of Walt Disney Co. are teaming up to offer Disney content to Japanese mobile phone users using NTT DoCoMo's I-mode wireless technology, the two companies announced on Tuesday.

The service, called Disney-i, will be offered in Japan by the end of August and is part of a larger joint venture agreement between NTT DoCoMo and the Walt Disney Internet Group, the companies said in a statement.

Though financial terms of the deal were not disclosed, beginning in September, Disney-i will launch four additional entertainment options on i-Mode, and sometime next year, will begin offering subscription services for video streaming over third-generation (3G) mobile telecommunications networks, Disney and NTT DoCoMo said.

I-mode, launched by NTT DoCoMo in February 1999, allows users to exchange e-mail with other I-mode users and Internet users and to access Web sites written in Compact HTML, a DoCoMo-designed subset of the HTML language used for conventional web sites. The service launched with 70 sites, and now the number of I-mode sites has grown to well over 10,000, with a mixture of both commercial and user-designed sites.

Earlier in August, NTT DoCoMo announced that it had signed up the 10 millionth subscriber to its I-mode wireless Internet service. [See "NTT DoCoMo I-mode Subscriptions Pass 10M," Aug. 7.]NTT DoCoMo, in Tokyo, can be contacted at +81-3-5563-7015 or online at http://www.nttdocomo.co.jp/. Disney, in Burbank, California, can be reached at +1-818-623-3200 or at http://disney.go.com/.

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