An Irvine, California man has filed suit against a high-tech firm that provides pharmaceutical companies with the capability to monitor their Web site users' medical interests and needs.
In Pharmatrak's case, Barring alleges that the company is using cookies to develop user profiles of visitors to pharmaceutical companies' Web sites.
Pharmatrak works with 11 pharmaceutical companies, such as SmithKline Beecham PLC, Glaxo Wellcome PLC and Pfizer Inc.
Pharmatrak could not be reached for comment. A similar suit also was filed last week against Pharmatrak in Boston.
Barring's suit seeks to require the defendants in the case to destroy the information they have gathered from Web site visitors. Pfizer also is named in the suit, as Barring's lawsuit states he had visited the company's Web site. A Pfizer spokesman could not be reached for comment.
Pharmatrak, in Boston, can be reached at +1-617-956-2676 or at http://www.pharmatrak.com/.