Iamasia Releases July Hong Kong Net Ratings

Iamasia (Interactive Audience Measurement Asia) last week released its report on home Internet user behavior in Hong Kong.

According to Iamasia's report, dubbed NetFocus Hong Kong, the top ten Internet destinations for home users in July were Yahoo.com (884,000 users), Netvigator.com (672,000 users), Hongkong.com (627,000 users), Geocities.com (609,000 users), Microsoft.com (552,000 users), ICQ.com (528,000 users), Passport.com (516,000 users), V3.com (513,000 users), Appledaily.com.hk (454,000) and ichannel.com.hk (437,000 users).

Under the Iamasia rankings system, traffic reported includes all traffic from domain names that refer to the same content page on the Web, according to Kevin Tan, founder and CEO of Iamasia.

For example, Tan explained that http://www.yahoo.com.hk and http://hk.yahoo.com lead users to the same Web page, thus traffic to these two domain names is considered traffic to Yahoo.com according to the Iamasia survey.

On the other hand, http://www.msn.com.tw and http://www.msn.com, both run by Microsoft's MSN service, are considered separate sites by the Iamasia report since their traffic is directed to separate domains, said Tan.

Tan and Louis Boswell, chief operating officer of Iamasia, both former employees of research firm ACNielsen Corp., said the methodology used for the company's rankings is in compliance with international standards.

The data Iamasia collected comes from the company's panel of 2,000 home Internet users in Hong Kong, said Boswell. It is then weighted and projected to represent the general home Internet user population in Hong Kong, he added.

Lane Leskela, research director of E-Market Intelligence Services for Gartner Group Inc. Asia-Pacific, agreed that the data collected is statistically valid.

However, Leskela added that detailed interpretation of the data should be made only after four to six months of data have been collected, allowing detection of usage patterns.

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