Workplace Diversity

FRAMINGHAM (01/27/2000) - The numbers don't lie-the percentage of African Americans in senior management positions doesn't come close to reflecting their representation in American society. Here's why.

Perhaps you think the scene described above took place decades ago, before the Supreme Court, Congress and the civil rights movement began to hammer away at the foundations of racism in our society. Wrong.

There's no way, you whisper, that could happen today in my company. Wrong.

Maybe you shift uneasily in your chair, having observed or heard about that sort of racial incident at one time in your career. It made you uncomfortable, even outraged, but then your third afternoon meeting came up and you were flying out of town the next morning, so it gradually faded.

Fortunately, egregious examples of racial prejudice in the workplace are much less common than they were 20 or 30 years ago. By all counts, companies are making commendable efforts to diversify and rid their workplaces of blatant discrimination. Midlevel minority executives populate the corporate landscape today in increasing numbers.

But the color of one's skin all too often plays a role in who gets promoted to senior management.

The numbers are shocking-in a country where African Americans make up 12.9 percent of the population, they make up less than 2.5 percent of senior-level managers in the private sector. But perhaps just as surprising are the barriers that still exist in corporate America, more than three decades after the Civil Rights Act of 1964 outlawed racial discrimination in the workplace. That was a milestone in the civil rights movement, and gave minorities a stepping stone by which they slowly gained entry into the house that white corporate America built. But it didn't put an end to the de facto segregation that still makes it difficult for blacks and other groups to gain true equality with whites, especially in management.

Sometimes the glass ceiling that blocks minorities from becoming senior-level executives appears practically invisible. Other times the obstacles to upward mobility rear their ugly heads in the form of slights, racial jokes and unfair practices that should make anyone reading this article cringe. If you're one of those white executives (as are most CIO readers), maybe you'll take a look at a snapshot of your own senior-level officers and ask yourself: What's wrong with this picture?

BARRIERS TO ADVANCEMENT In 1991, Congress created the Federal Glass Ceiling Commission to identify the obstacles to minority advancement in business. Among the barriers it uncovered, one stands out: Many corporate leaders perceive minorities differently, and that plays a key role in who gets promoted. The action may be subtle, even subconscious. A white senior executive feels more comfortable around the white junior executive, who then gets the nod over the minority candidate. Or it may be a fully cognizant decision: The senior executive does not think the minority candidate is the right fit, even though his credentials may be identical to those of a white candidate. In many cases, not being the right fit is a euphemism for racial discrimination.

Hold a frank conversation with a black, Hispanic or Asian executive and odds are most of them will tell you they believe whites are most comfortable promoting whites. Is that surprising? It shouldn't be. Take a look around the room at your next board meeting or the next conference you attend-in most cases, minority faces will be few and far between.

"My biggest challenge has been overcoming initial impressions because I have worked in traditional industries that have had few African Americans," says George Williams, a senior sales executive in the supply chain solutions group at TRW Inc. in Cleveland and former president of Black Data Processing Associates (BDPA). In a previous job, Williams sold software in the materials handling industry. "I used to feel that being an African American played against me as a sales rep, so when it came down to a comparison, it was not a competitive edge for me. I think it was more of a discomfort on my part knowing I was in a competitive situation and had to be better - much better - than my [white] competition."

And as much as white executives might be reluctant to admit it, stereotypes often come into play. "An African American male of large stature with a deep voice might be viewed negatively by a white person," explains Carl Williams senior vice president and CIO of Principal Financial Group in Des Moines, Iowa.

"The [white] person might be intimidated - people are threatened [by that sort of thing]."

"All people have perceptions of what people should look like, be like, to fill senior-level roles," says R. Steve Edmonson, CIO and vice president of pharmaceutical manufacturer R.P. Scherer Corp. in Basking Ridge, N.J. Carl Williams adds, "It's very simple: Some people are comfortable only when they are bringing people into the environment that look like them, think like them, act like them. A lot of the perception is that 'I'm going to have a very difficult time dealing with that individual because I'm not comfortable with the person.' Some people can't get past that."

Because of these realities, blacks often feel like outsiders. And that's a problem when it comes time to discover the unwritten rules that govern who rises to the clubby, white, senior-executive level.

Harvey Coleman, who left IBM Corp. in the 1970s after crashing into a glass ceiling, has spent the last 20 years trying to decipher these rules. Coleman, a diversity management expert and president of Coleman Management Consultants Inc. in Atlanta, authored a book about the subject, Empowering Yourself: The Organizational Game Revealed (Kendall/Hunt Publishing Co., 1996). He says that to successfully scale the ranks of management, regardless of ethnicity, you must learn the rules and play by them. Many employees can probably offer at least a couple of rules. They may range from the obvious-don't get caught bad-mouthing the boss-to the more idiosyncratic-never shoot a lower score on the golf course than your ultracompetitive boss.

But those rules don't appear in any corporate manual.

Carl Williams gives some examples of those unwritten codes. "Believe it or not, in some organizations it's the way you dress. [Or it may be] showing deference to certain people in certain parts of the organization, for example, Joe Smith, who has been here for 90 years and knows all the skeletons in everybody's closet," he says. Williams also notes the importance of being perceived as a social person, given the value corporate America places on handshakes and conviviality.

Sharon Collins, a sociology professor at the University of Illinois at Chicago, offers additional obstacles that African Americans must overcome in the business world. One is that they are more likely to be labeled as failures if they make errors. "Blacks have to toe the line more and be aware of what's at stake. They get labeled very quickly because they're different," she says.

Another barrier blocking blacks' advancement up the management hierarchy: their deployment in "racialized" jobs, Collins' term for positions created during the 1960s and 1970s to deal with African American issues. In her book, Black Corporate Executives: The Making and Breaking of a Black Middle Class (Temple University Press, 1997), she writes that many of these jobs-for example, those dealing with the Equal Employment Opportunity Commission guidelines or community relations-are dead ends when it comes to achieving top-level positions. Over time those positions marginalize the skills of the job holders, hurting their chances to compete for top jobs in functions from which most senior decision makers are chosen.

GROUP STRENGTH How are minorities working to get around these barriers to management, these byzantine rules that can be as difficult to grasp as a feather on a blustery day, or as in-your-face as a round in the ring with Mike Tyson?

Affinity groups allow blacks and other minority IT executives to make connections that help them grow both personally and professionally. One example comes in the BDPA (, which was founded by two African American IT professionals in 1975 to address the low representation of minorities in the computer industry. Today the group has 45 chapters and over 2,000 members in the United States and Canada. One of its major goals is filling the IT pipeline with qualified black executives.

"If you're an African American, you don't have an inside track, a close friend or a relative to help. You have to hit the ground running. BDPA gives you that opportunity," says Clifford Clarke, assistant vice president for annuity operations year 2000 at Lincoln Financial Group in Fort Wayne, Ind. Clarke gained valuable leadership and business skills while serving as president of his local BDPA chapter. "[Being a BDPA leader] allows you to make mistakes without it being a career- terminating move. In a company, a mistake could cost you your job."

BDPA members also talk glowingly about the networking opportunities available through the organization. Les Pearson, director of information systems quality assurance at the Edward Jones investment brokerage company in St. Louis, landed his present job after attending a recent national conference and having his name dropped to one of the recruiters there.

A BDPA conference is more than just a place to shake hands, however. At its 1999 annual national conference in Atlanta, which brought together professionals and college and high school students, seminar topics included, "The Role of the OLAP Server in a Data Warehousing Solution" and "Black America and the Digital Economy: Deal Us In!" The conference also hosts an annual high school computer competition and offers technical and professional development workshops.

WILL YOU BE MY MENTOR? R.P. Scherer's Edmonson knows how valuable mentoring relationships can be. He cites two people who were very influential in helping him advance at different points in his career. At Scott Paper Co., Darwin John, the CIO, served as his mentor; and at AlliedSignal Inc., CIO Kathy Britton White played that role. Edmonson's mentors provided advice and counsel, helped him understand the nuances of corporate politics and provided him with senior-level contacts outside their companies.

The Information Technology Senior Management Forum (ITSMF) is a group of senior-level, African American IT executives who meet regularly to share experiences, to network and to provide sounding boards for one another. The ITSMF formed seven years ago to mentor up-and-coming African Americans. "We saw a need to assist those folks [who desired] a career in IT and wanted to reach some of their higher objectives," says Carl Williams, one of the group's founders. "It was also formed so many of us could give back to society by volunteering to mentor these young folks."

The ITSMF mentoring program began last fall. Through an application process, the group chose four midlevel executives and paired them with four senior-level executives. Edmonson's mentee is Lincoln Financial Group's Clarke, who hopes to bounce ideas off of Edmonson, talk about the challenges Edmonson has faced during his career and to get advice as to what professional courses he should take. Another benefit of the mentoring program is that all the participants are African American. Though most of the people interviewed for this article didn't think it was necessary to have an African American mentor, some did appreciate being able to share with members of their own race some of the business world's challenges, whether it be how they reacted to an off-color joke or how they dealt with being passed over for a promotion.

For blacks seeking black mentors in their own companies, however, it boils down to a numbers game. And there aren't many minority executives calling the shots in large companies. Thus, most blacks accept the fact that, more often than not, their company mentors will be white. But finding a willing white mentor can be as frustrating as trying to nab sales help at Home Depot. The harsh truth is that white senior executives are often more comfortable taking other whites under their wings. "Whites tend to be more conservative and to mentor their own, unless there's a star, and that star has to shine pretty bright to become a mentee," says Collins. "Or the white executive has to be brave."

Sheila Talton, CEO and president of Unisource Network Services Inc. in Chicago, thinks white executives tend to have more experience than blacks simply because of their predominance at the top level, but black executives can identify with other blacks better. However, she also notes the added difficulty of being a woman in a predominantly male world. "Guys learn to be buddies with guys. They haven't learned [how to be buddies] with women. The workplace still raises eyebrows if a guy and a girl play golf or go out to dinner."

DIVERSITY IS SMART FOR BUSINESS Whites can-and should-take action to improve the appallingly low representation of minorities in the boardroom. For white executives, it takes determined leadership and a real commitment to bettering those numbers, not just scheduling the annual diversity workshop, then going back to business as usual.

Minorities can also play a role in readying themselves for the big time.

Coleman advises up-and-comers to prepare for a mentoring relationship by getting comfortable with the types of activities common in the upper echelons of business, whether it be playing golf, attending the symphony or knowing how to read a wine list. At the same time, it's important to acquire the more traditional business skills, such as learning how to work a room.

Those who empower themselves gain the best chance of climbing the corporate ladder, says Coleman, though he admits that if the someone at the top of the ladder is truly prejudiced, then playing by the rules may be futile.

Collins believes companies should tie recruitment, retention and promotion of minorities to bonus programs. "If they tied money to it, senior executives would do it," she says. Pearson thinks that companies simply need to live by their diversity commitments. A lot of companies are saying, 'This is what I want to do.' Well, do it."

And there's a lesser known-but unmistakably tantalizing-benefit of hiring minorities into senior-level positions. It's good for business. Coleman talks about the message a diverse senior management group sends to its minority employees. "It's the visual images [from the executive suite]: 'If I work hard, I might be able to rise to that level.' It's role modeling, identification.

People of entry level can be more committed to the corporation, which can help productivity."

Carl Williams sees several reasons why diversity in the upper ranks provides business benefits. "It's clear to me that if you think you're going to be a global company, the more diverse the mix, the better off you're going to be.

When you go to countries where the majority is Hispanic or non-European, bringing folks in with diverse backgrounds is important. The fact that we can take a diverse group of people into an organization that we're thinking of acquiring or partnering with shows that we take a much broader perspective of the world than the Eurocentric perspective that's predominant here in the United States."

But he notes that the advantage is not only global. "When you talk about the total domestic national product of the Hispanic and African American communities in the U.S., it's grown considerably. It's clear that companies that have those communities represented in their executive suite and their workforce have a better chance to attract business from people in those groups."

Finally, if there's a perception in a company that skin color plays a role in who gains entry to the management suite, that company risks losing talented minorities. Why beat your head against a wall when you can walk to Competitor Inc., one of the enlightened companies that is committed to improving the diversity of its management team? That scenario should especially raise a flag to CIOs who spend half their waking hours figuring out how to stem the flow of IT talent from their doors.

But maybe diversity shouldn't have to be reduced to a tangible business benefit, akin to a growing share price, a favorable ROI, an increase in third quarter revenues. Maybe it shouldn't have to appear on the agenda simply because your company recognizes the role a diverse management team can play in appealing to the growing ethnic communities in this country as well as abroad.

Maybe companies should promote hard-working, talented minority executives because it's the right thing to do.

Features Editor Todd Datz welcomes your thoughts about workplace diversity at


The board of directors of the Society of Hispanic Professional Engineers (SHPE) talks about the challenges of being Hispanic American in corporate America African Americans aren't the only minorities who struggle for equality in the workplace. A conversation with the board of directors of The Society of Hispanic Professional Engineers (SHPE;, which hosts an annual national conference and provides technology workshops, guest speakers and outreach programs through its 42 professional chapters and over 160 student chapters, reveals the unique challenges Hispanic Americans face.

"Sometimes the mentorship of a Latino isn't there," says Jose Rivera, a project management consultant and president of SHPE. "Sometimes you're the only Latino voice or face in a division. You may see another Latino only in the cafeteria or cleaning the offices at night. It can be lonely."

"I think that sometimes people perceive you as not being the management type, just because of the stereotype," says Jazmin Jonson, senior software engineer for the Sun-Netscape Alliance and national secretary of SHPE.

SHPE, which was founded in 1974, plays much the same role for Hispanics as the BDPA does for blacks. Byron Gutierrez, who works as a project leader at Sun Microsystems Inc. and is SHPE's national vice president, says, "I didn't even think there was a viable career path in computer science. I was the first person in my family to go to college, so I had little support. SHPE gave me a network."

Rivera encourages companies to recruit at the SHPE national conferences, which are attended by 3,000 to 4,000 Hispanic Americans. "We're the second largest ethnic group in the United States," says Rivera. "SHPE is here to help corporate America help Latinos. We want to help them help themselves." -T. Datz RAW DEAL Many senior-level minority executives have experienced some form of racism on the job Workplace Experience: Yes -- NoObserved a double standard in delegation of assignments 59 49 Observed harsh or unfair treatment of minorities by whites 55 52 Personally experienced being the target of racial or cultural jokes 45 38 Personally experienced holding back anger because would have been seen as having a "chip on their shoulder" 44 39 Personally experienced being denied a deserved promotion and suspected it was because of racial or cultural background 40 37 Overall, Asian American men and women reported the fewest workplace discrimination experiences; African American men and women reported the most.

Source: A 1998 Korn/Ferry International/Columbia Business School study Undiverse Management In a 1995 study, the Federal Glass Ceiling Commission surveyed senior-level male managers in Fortune 1000 industrial and Fortune 500 service industries and found that:

97 percent are white

0.6 percent are African American

0.3 percent are Asian American

0.4 percent are Hispanic American

The Commission estimated that African American men and women make up less than 2.5 percent of the top jobs in the private sector.

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