Deep Blue's Q Beats Larry and Scott

IBM's supercomputer Deep Blue, which beat chess master Garry Kasparov at his own game, has taken on heavyweight high-tech CEOs Larry Ellison and Scott McNealy in the fame game.

The computer, which recently guest-starred on the Fox TV program Futurama in the US, is said to have a higher Q-Score than both executives. A Q-Score is the measurement of fame used by advertising agencies to determine the value of spokesmen or characters in promotional campaigns. Deep Blue had a Q rating of 8, while both CEOs lagged with 6. Elvis has a score of 33.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

More about IBM Australia

Show Comments