Deep Blue's Q Beats Larry and Scott

IBM's supercomputer Deep Blue, which beat chess master Garry Kasparov at his own game, has taken on heavyweight high-tech CEOs Larry Ellison and Scott McNealy in the fame game.

The computer, which recently guest-starred on the Fox TV program Futurama in the US, is said to have a higher Q-Score than both executives. A Q-Score is the measurement of fame used by advertising agencies to determine the value of spokesmen or characters in promotional campaigns. Deep Blue had a Q rating of 8, while both CEOs lagged with 6. Elvis has a score of 33.

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