Interactive TV Coming to Philippines

Yes Television of the U.K. and Sky Vision Corp. have established a joint venture called Yes-Sky Interactive Corp., which will offer view on demand (VOD) and interactive TV (ITV) nationwide.

Sky Vision and Yes Television will invest about US$100 million over the next 10 years to fund the new service. A trial is scheduled to begin in certain areas of Metro Manila in the fourth quarter of this year, followed by a commercial service in 2001.

"The agreement to create Yes-Sky Interactive Corp., combined with our recent success in winning a pay TV license in Hong Kong, demonstrates our belief that Asian media markets are among the most advanced in the world," said Yes Television chairman Thomas Kressner.

VOD, as offered by Yes Television, enables viewers to select a movie in an instant and then watch it at any convenient time. Viewers can also pause, rewind or fast forward the movie in the same way as a video tape, and watch it as many times as they like within a 24-hour rental period.

Since Yes Television's VOD is based on Internet technology, the joint venture company will be able to integrate VOD with any other Internet-on-TV based services which Sky Cable may offer in the future.

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