Sanford & Telstra First to Implement Share Trading Via WAP

Sanford Limited is claiming to be the first Australian-based online broking company to offer Straight-Through-Processing (STP) via Wireless Application Protocol (WAP), under a WAP content distribution agreement with Telstra.

The service will enable investors to buy and sell shares and other listed securities, and obtain information using their WAP enabled mobile phone, Palm, Pocket PC or other wireless device.

The stockbroking services provided by Sanford will be accessed through Telstra's WAP portal.

The partnership is a major part of Sanford's wireless strategy. Investors can buy and sell shares using the WAP services for the same cost as trading over the Internet plus Telstra's WebMode costs. Sanford charges for both online and unwired trades.

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