Showbiz

SAN FRANCISCO (08/28/2000) - MULTI-CHANNEL COMMERCE Sept. 19 to 20, New YorkPrice: US$1,699 Target Audience: Senior marketing and e-commerce execs Expected Attendance: 60 to 75Employing its typical meat 'n' potatoes approach, IQPC presents case studies from Compaq Computer Corp., J. Crew, Crutchfield, Sears and other name companies on successfully integrating Web-based channels into the traditional retail market mix. Sessions focus on partner relationships, maximizing ROI, improving retailer relations, incorporating kiosk technologies and other pertinent topics. The show may not be sexy, but major players looking to leverage Internet-based retail channels will find some useful information here.

Glitz: * Utility: *** Schmooze: *

THE CIO FORUM CORPORATE AMERICA Sept. 20 to 23, Sailing from New YorkPrice:

Free (by invitation only) Target Audience: IT and telecom execs Expected Attendance: 300 to 400Another strategic CIO event: A free schmoozefest onboard the ocean liner MV Oriana on a three-day cruise to nowhere. Theater presentations, interactive "think tank" sessions and pre-arranged one-on-one meetings focusing on what makes the best dot-coms tick; security and convenience on the Internet; building an e-infrastructure; and turning IT assets into successful dot-com business models.

Sounds great, right? Possible catch: You're trapped on a boat with 100 eager tech vendors who are actually paying the freight. Bring Dramamine.

Glitz: **** Utility: *** Schmooze: ****

ONLINE MARKETING METRICS Sept. 25 to 26, San FranciscoPrice: $1,595 to $2,095 Target Audience: E-marketeers Expected Attendance: 110Beyond Interactive, Columbia Tristar Interactive, 24/7 Media, CBS MarketWatch and a host of other major industry players lob insights on improving your mix of Internet marketing strategies. Session topics include data-mining, e-mail marketing, measuring the impact of online branding, integrating marketing metrics, mounting an online campaign, building community and more. Meaty stuff.

Glitz: ** Utility: **** Schmooze: **

Michael Roney runs the Guerrilla Guide Executive Conference Calendar at http://ggevents.com.

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