Peakhour rushes into online advertising and new ASP offerings

In an attempt to round out its SME offerings, pioneering application service provider (ASP) Peakhour recently acquired online advertising company Australian Banner Exchange (ABE) and is set to release two new ASP products this week.

The acquisition lands Peakhour with ABE's extensive customer database and technology, which allows SMEs to target and block specific geographic regions and industries.

For every two banner ads an ABE customer places on its Web site, ABE puts an ad from that customer across a range of targeted categories.

Details of the all-cash acquisition have not been released but the move follows Peakhour's recent $40 million injection from private investors.

For less than $25 per month SMEs can rent Express Site, a Web site building tool or Express Store, a low-end template driven tool which enables companies to sell over the Web.

Peakhour claims that central to the store is the online product catalogue, shopping basket and selection of payment and delivery methods. SMEs can then select automated online credit card transactions as a payment method for their customers.

There are four levels of Express Store, differentiated by the number of products a company can sell from the online catalogue.

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