Tech Pac challenges Inform software figures

Distribution giant Tech Pacific has disputed channel analyst Inform's market figures for July, claiming the company's report of a sales slide on software, particularly on business packages, is inaccurate.

Meanwhile, Infom has fired back a salvo of its own, claiming "Tech Pac is measuring sales into the retail channel, not what is coming out" in dfence of its methodology.

In a recent market report, Inform measured a 44-73 per cent drop off in software sales across the board with business software down by 58 per cent. But, according to Marlene Gant, Tech Pacific's retail and software category manager, business application sales for July are up 15 per cent on June and August is tracking a further 10 per cent rise.

Contrary to Inform's claim that sales in May and July are on a par, with a GST-driven explosion in the middle, Tech Pacific has registered a steady growth across the three months in its retail, corporate bundling, and business sales channels.

"Retail for July/August has been very strong, which shows tremendous signs of confidence in the consumer market post-GST," said Gant.

"Antivirus sales are up 24 per cent on June and have remained consistent throughout August. We've not seen a decline or any nervousness in the software sales at all."

Inform's senior research analyst, Phil Burnham, said that it all boils down to the methodology used.

"We're talking completely crossed purposes," Burnham said. "What we're measuring is sales through retail outlets. Tech Pacific will be including areas which we're not covering, such as any of the business channels.

"We know exactly what's going on in the retail marketplace. We can tell accurately what the consumers are buying and how much they're buying it for, whereas Tech Pacific can only say what they're shipping into a retailer."

[Further details available in this week's issue (August 30, 2000) of Australian Reseller News.]

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