Anti-Piracy Plan Pushed

Motivated by the publicity surrounding the MP3.com and Napster copyright disputes, PriceWaterhouseCoopers LLP soon will push a new service designed to protect corporate intellectual property.

Dubbed DigiHub, the service is being billed as a way to protect everything from a company's sensitive documents and e-mail to copyrighted DVDs.

New York -based PWC has been floating use of the service between a select set of its corporate clients in warming up to the solution's more general availability, said a spokeswoman.

By combining DigiHub with the service firm's digital rights management capabilities, PWC said it is aiming to leverage intellectual property rights protection gains from the music industry in areas such as business-to-business and business-to-consumer ventures.

PWC also has hinted that it will use the strategy to go after deals centered on international trade and secure e-mail needs.

PWC first debuted DigiHub in January, after developing the technology with InterTrust Technologies Corp., a digital rights management technology company.

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