SAS Focusing On Data Warehousing

An excellent data management infrastructure is vital, since it allows customers to easily offer other solutions, be they in the area of Customer Relationship Management (CRM), Web-enabled solutions, or other key areas, according to SAS Institute Inc.'s country manager, Chokchai Wasinanont.

"Data warehousing provides storage for all the data and information, which enterprises have to possess before jumping into other database-powered business. Business Intelligence, meanwhile, is focused on ensuring that databases are successfully implemented, while CRM ensures that your customers do not stray," said Chokchai.

SAS says it offers the best solutions for the database market. When compared with other players in the sector, SAP AG of Germany is said to lead in terms of standard applications, while Oracle leads in terms of processing transactions.

SAS takes top spot for the delivery of information, while Microsoft leads in terms of personal productivity.

With an eye to the future, Chokchai said that it would be important for businesses to consider the country's infrastructure as well as offering new solutions and trying to increase revenue. In terms of the potential of Internet technology, Chokchai says ERP systems will be the first to be implemented nationwide, particularly in multinational companies. Data warehousing will be another potential growth market, he added.

"When considering e-commerce, you have to be aware that you need your own infrastructure to be able to undertake it. You require communications infrastructure and must find the most appropriate way of implementation," said Chokchai. He added that CRM has emerged as the result of a convergence of data warehousing, business intelligence and data mining.

Telecom operators, banks/financial institutions and insurance companies are the kinds of organizations where CRM will become a powerful tool, Chokchai added.

SAS offers data warehousing, Web enablement and OLAP (Online Analytical Processing) solutions for the delivery of information. OLAP offers a great way of empowering end users with the ability to exploit data in data warehouses and marts. OLAP also allows managers to get rapid access to critical business data.

Chokchai says SAS offers total solutions, which allow customers to comprehensively integrate data warehousing. The SAS solution includes fast, efficient, multi-dimensional database server software and uses an open, extensible client/server architecture. The solutions are completely Web-enabled, and SAS also offers a broad range of OLAP client capabilities and tools.

"In Thailand, SAS is continuing to focus on data warehousing, so that customers can integrate different data sources, carry out data modeling and data quality management. We also offer OLAP solutions, including SAS/IntraNet. SAS/Access R3, and SAS/IT Service Vision," Chokchai said.

The company is also excited about its Web technology solutions. SAS offers a host of Web publishing tools, including its HTML Output Formatter, which converts SAS output and results into HTML format, and its HTML Data Set Formatter, which converts SAS data sets and tables into HTML tables.

The MDDB report viewer allows end users to manage their OLAP output as required. Up until now, SAS has over 30 large enterprise customers, including Thai Airways International (THAI), Krung Thai Bank, Citibank, Standard Chartered Bank and the Thai Bond Dealing Center. Recently, the Hongkong and Shanghai Banking Corporation (HSBC) signed a US$1 million agreement to enhance its customer services with the help of SAS technology.

The multi-year agreement covers a range of SAS software modules for data warehousing, online analytical processing (OLAP) and reporting tools. The bank also licenses the Enterprise Miner data-mining package from SAS Institute.

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