E-commerce having no effect on business: PwC

E-commerce has had a "moderate" or "non-existent" impact on business according to almost 80 per cent of corporate CEOs in the Asia-Pacific who participated in a Pricewaterhouse-Coopers survey.

The corporate consultancy said only around 20 per cent of CEOs acknowledged "any kind of impact" of e-commerce on their business.

Only two per cent of CEOs thought e-business had "reshaped" their business, PwC said.

Those were findings from the Asian portion of the consultancy's third annual CEO survey. The results were based on telephone interviews conducted with 343 CEOs of "major Asian companies" across Australia, Hong Kong, Japan, Singapore, and other Asian countries, PwC said.

The consultancy said more than one-third of Asian CEOs surveyed considered their Web site "behind the pack" as a useful tool to to communicate with capital markets. Only one third of respondents thought their company Web site was the "best of its class", PwC said.

A significant number of respondents believe the increasing popularity of Internet share trading is partly responsible for the overall volatility of the stock market, PwC said.

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