Warning: Web Polls May Be Misleading

With the presidential elections fast approaching, the American Association for Public Opinion Research in Ann Arbor, Mich., recently sent out a warning that many Web-based surveys aren't effective at capturing true public opinion. Often, data from online polls is flawed because, unlike more scientific polls, online polls don't represent a cross-sample of the population and responses aren't obtained through random sampling, the group said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

More about Opinion Research

Show Comments