GetThere Targets Travel at Midsize Businesses

GetThere Inc. this week announced an online corporate travel-booking system for small and midsize companies.

Travel agencies such as American Express Co. and Carlson Wagonlit Travel, both based in New York, and air carriers such as U.K.-based British Airways PLC will be able to create their own branded portals for business travelers, using the GetThere technology.

Individual companies will also be able to create their own subsites, accessible only to the company's employees, that can administer preferred-carrier agreements and analyze the company's travel-spending habits.

The move marks the first significant step by Menlo Park, Calif.-based GetThere to tap the bricks-and-mortar-dominated world of smaller corporate travel services.

GetThere, which was purchased by Sabre Inc. in Forth Worth, Texas, last month, is the only sizable business-to-business corporate travel provider to tailor products specifically to small and midsize companies.

Jeff Palmer, GetThere's vice president for strategic development, said the key to the portals is their ability to let users customize their pages rather than be forced into a "one-for-all travel Web site."

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