Big Blue rebadges entire server range

In an attempt to simplify and position its server offerings around building "e-businesses" IBM has rebadged its entire server range.

From this point on, Big Blue's servers will fall into one of four "eServer" classes including, its high-end zSeries based on IBM's legacy S/360 and S/390 servers, pSeries -- formerly its Unix RS6000s, iSeries (formerly AS/400s and xSeries), formerly IBM's Netfinity range.

Still glowing from IBM's recent sponsorship of the official Olympics Web site, which saw IBM expectations of six billion hits explode to over 11 billion, IBM's vice president Enterprise Group, Dan Bennewitz, claims the new branding strategy brings hardware, software, services and financing under the one umbrella.

In conjunction with the rebadging, IBM's sServers will be bundled with IBM's WebSphere software products says Steve McWhirter, director Software Group Australia/NZ. The pre-installed software features technology such as "capacity on demand", which activates additional pre-installed CPU capacity on request.

As a result, IBM will be restructuring its payment policy to accommodate a pay-as-you-use model designed to enable users to pay for their average software usage, rather than their peak usage.

Karen Steidle, vice president Enterprise Systems Group IBM Australia/NZ, told ARN it will be "business as usual" for its reseller channel and will continue to support previous IBM servers -- "investment protection still remains", she said.

IBM has also announced an eServer Web portal designed for customer support and product information.

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