Obongo Invests $1 Million in India

Web personalization software company, Obongo Inc., is planning to invest US$1 million in its Indian operations over the next year. It has also entered into a partnership with Mumbai-based Quarktek Software to outsource customer support and other services from India.

Obongo aims to serve banks, financial institutions, portals and shopping sites in India to market its 'one-click' technology. This allows users to create a Web browser assistant in the form of a small toolbar where they can store personal information and passwords.

"Investing in India is a good strategic fit," said Oliver Chin, Obongo's director of marketing, customer appreciation and retention. "India has a wealth of programmers and computer professionals whom we can work with, and who will help free up resources in the U.S."

Chin also said that the cheaper labor in India would make it a cost-effective investment. "Besides, two of our co-founders are Indian, which made it a lot easier to penetrate the Indian market." he saidObongo Inc. was founded in March 1999 by Samir Palnitkar, Jai Rawat and John Hunt. It is headquartered in California and has offices in New York, London and Mumbai. Obongo's primary customer-service response center is in California, but the Mumbai office will step in after the California operation closes for the day. "We want Obongo to be truly a global presence, and we need to be on call all the time," said Chin.

Obongo Inc., in Redwood, California, can be reached at +1-650-474-8200 or on the Web at http://www.obongo.com

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