Online music retailer ChaosMusic has launched a new-look Web site for its 80,000-strong customer base, designed to increase functionality and ease of navigation.
The job was outsourced to Web developer WSA Online, which has also designed a new logo for the company's future promotions.
Victoria Doidge, general manager of ChaosMusic's consumer division, said the update was long overdue.
"ChaosMusic has been around in some form or another for quite a number of years," she said. "Our pilot site was up as early as 1995. When we began, we were just selling music. But we've since moved into downloads, new products like DVDs and a whole range of entertainment services such as ChaosRadio and ChaosVision.
"We were tacking new things onto the site all the time," said Doidge. "It came to a point where we realised these additions had created some navigational issues and that the site was graphically outdated."
Learning from this, the company decided it would be inappropriate to continue updating the site with each new addition. Subsequently, the company has chosen to revamp the entire site.
"We decided we wanted to attack it in a wholesale way, rather than in pieces," said Doidge. "We looked at doing it internally, but when you're this close to a site you can't have that arms-length detachment you need to see it from the customer's perspective. So we decided to outsource."
The staff of ChaosMusic then invited industry experts and advertisers to take part in a "site functionality think tank", where the group held discussions on what the new site would achieve and how the site should look and work. The site has been developed by WSA Online, who hold significant development contracts with over 50 Australian corporations, including the ANZ Bank, Telstra and Ticketek.