Microsoft Hones E-Commerce Efforts

Microsoft Corp. on Monday unveiled a revamped e-commerce strategy, dubbed the dotSmart initiative, which focuses on industry partners and expanded service offerings.

Aimed at e-commerce decision-makers, dotSmart's chief feature is a Web site, www.microsoft.com/ecommerce, which offers advice and information on topics such as best online-commerce practices, case studies, vertical markets, and Microsoft's .NET direction.

The site also will feature direct communication with Microsoft and its partners to provide "a one-stop shop for customers to act on dotSmart information by engaging with partners and Microsoft Technology Centers," according to the Redmond, Washington-based company.

The dotSmart Initiative is long on partners. On the new site, Microsoft offers direct information and links to a wide variety of its partners, such as Intel Corp., Andersen Consulting Inc., Compaq Computer Corp., KPMG Peat Marwick LLP, and other vendors and consulting firms.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

More about AndersenAndersenAndersen ConsultingCompaqCompaqIntelKPMGMicrosoft

Show Comments