Microsoft Corp. on Monday unveiled a revamped e-commerce strategy, dubbed the dotSmart initiative, which focuses on industry partners and expanded service offerings.
Aimed at e-commerce decision-makers, dotSmart's chief feature is a Web site, www.microsoft.com/ecommerce, which offers advice and information on topics such as best online-commerce practices, case studies, vertical markets, and Microsoft's .NET direction.
The site also will feature direct communication with Microsoft and its partners to provide "a one-stop shop for customers to act on dotSmart information by engaging with partners and Microsoft Technology Centers," according to the Redmond, Washington-based company.
The dotSmart Initiative is long on partners. On the new site, Microsoft offers direct information and links to a wide variety of its partners, such as Intel Corp., Andersen Consulting Inc., Compaq Computer Corp., KPMG Peat Marwick LLP, and other vendors and consulting firms.