Hitachi Global Rebranding

Technology company Hitachi has announced a global rebranding campaign aimed at reinventing itself as a "best solution partner".

A company spokesman said more than $3 million will be committed to the campaign in Australia under the new corporate banner "Inspire the Next".

Hitachi Australia's sales and marketing general manager Bernhard Kotarski said: "We will transform ourselves from a product centric organisation to one being able to offer knowledge and solutions to our customers."

Last month Hitachi revised its business forecast for the first half of 2000 and announced a sales increase in Australia of more than 180 per cent. The company attributed the sales jump to its IT and multimedia products and consumer electronic business.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

More about Hitachi Australia

Show Comments