Optus and Cisco Sign IP Alliance

Aiming to accelerate the adoption of IP (Internet Protocol) products and services in Australia's data and business market, Cable & Wireless Optus and Cisco Systems today announced a joint product, marketing and sales alliance.

The alliance aims to encourage the implementation of next generation IP networks, infrastructure and support to enterprise.

Claiming the alliance is proof the days of a simple vendor and service provider relationship are over Optus e-solutions director David Stokes-McKeon said it is the age of ‘true partnership'.

He said the alliance provides for collaboration at all levels of the two companies and across all disciplines, R&D, technical, operational, systems, sales, marketing and channel development.

"Through this alliance Cisco will work towards assisting with the e-enablement of Optus; we will develop and implement e-enablement methodology across the organisation; this methodology will drive e-business initiatives into the data and business market," Stokes-McKeon said.

Cisco Australia's managing director Terry Walsh said the emergence of IP as the global standard for telecommunications brings opportunities to companies in the ‘service provider' space.

"Through this initiative we have the opportunity to work together to create new markets and find ways to improve, innovate and re-invent products and services with a focus on IP initiatives," he said.

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