Logical extends its e-business transformation

In a moved aimed at increasing its presence in the application services provider market Logical Networks has announced the establishment of a further two e-business operations centres (e-BOCs).

Logical already has centres in Sydney and Auckland covering the Asia-Pacific Region and has added centres in the US and UK and plans to establish another in South Africa.

The centres allow medium to large sized companies to source managed services such as software applications, business tools and network infrastructure from a single location.

Logical Australia's e-BOC customer service director, Iain McGregor, said its strategy is to make the transition from a network infrastructure company to an e-business services provider.

The strategy was developed by Logical's CEO, Rikke Helms, formerly vice-president of IBM's e-commerce solutions division, and has been facilitated through a series of acquisitions.

Logical's most recent acquisition was in August when it purchased PSSG a US-based e-business software provider.

Helms said with e-BOCS IT managers don't have to struggle to retain key skills and they can access best-of-breed applications through a single source.

"There are no complications because they can essentially lease network infrastructure rather than worry about increasing capacity as their requirements grow. The centres remove day-to-day IT headaches," he said.

A Logical spokesman said the company is well-positioned to make big gains in the managed services market in Australia and sees its main rival as Com Tech.

"The outsourcing trend will continue particularly for medium-sized companies trying to manage IT infrastructure and leverage e-business initiatives. They want to jumpstart into e-business without the costs and complications of wholesale reorgnisation," he said.

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