Austrade links to Europe for B2B trade

The Australian Trade Commission (Austrade) has signed an agreement with similar trade promotion organisations in Sweden, Norway, Denmark and Iceland to develop an international portal to link the nations' B2B marketplaces. The portal will be a searchable database of e-markets designed to encourage small businesses to find channel opportunities across the other side of the world. The site will be launched in December.

Although at present the portal will only include the Nordic nations and Australia, the Norwegian Trade Council's vice president Jon Stromberg suggested expressions of interest have been received from similar trade organisations from around the globe, including Mexico and Singapore. Subsequently, the project may expand to include more parties as early as next year.

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