New player in the customer relationship management (CRM) marketplace, E.piphany, has announced a new managing director as it gears up its operations in the Asia/Pacific region. Chris Ciauri, former vice president and general manager for the company in Latin America, now heads up the Australia and New Zealand arm of the Melbourne-based operations. Ciauri will be based at the new North Sydney office, with additional offices opening in December in Singapore, and in January in Hong Kong. E.piphany has worldwide headquarters in San Mateo, California and started operations in Australia in July. Its E.5 System blends Web-based analytical and operational CRM to deliver integrated and personalised marketing, sales and service applications driven by real-time analytics. It is designed to handle more than one hundred million customer records, and billions of transactions. The E.5 for Wireless system has now been extended to support wireless devices, and supports HTML, WAP (wireless application protocol), WML (wireless markup language), WCA (Web clipping application), phone.com's AP notifications.