Ratings company ACNielsen has acquired research company www.consult for anundisclosed sum.
Founded in 1995, www.consult, under the stewardship of the ubiquitous Ramin Marzbani, rapidly carved out a niche for itself as one of the leading local commentators in the online space.
According to ACNielsen, blue-chip clients like Yahoo, Lucent, Citibank andIBM have fuelled strong revenue growth for the research outfit, exceeding40 per cent annually.
ACNielsen, having lost the TV ratings contract in Australia which expires at the endof the year, is now attempting to broaden its scope beyond traditionalmarkets.www.consult executives were not available for comment as this story wasbeing prepared.
According to Vivienne Feyen, VP marketing, Red Sheriff, "If you look atthe Jupiter Media Metrix merger there is now an international spread totheir perspective. International specialists in information are looking tobring more of a depth of range into their offering to provide a totalsolution. Nielsen are following suit and looking to expand their offering.
Companies don't want a single solution. They want a complete solution."