EDS Affirms Service Model

Electronic Data Systems Corp. (EDS) reaffirmed its commitment to a service model aimed at eliminating boundaries between companies and developing new ways to collaborate during a keynote here Wednesday by company Chairman and Chief Executive Officer Dick Brown.

"In the digital economy, hardware and software are meaningless without services," Brown said. Besides new ways to collaborate and the elimination of boundaries, Brown said that EDS counts continuous improvement and the establishment of trust as its two other crucial tenets.

"These are fundamental," he said. "These are the new digital economy imperatives. At EDS, we believe so strongly in the imperatives, we are basing our future on them."

The company's future also includes a new ad campaign to augment the commercials showing cowboys attempting to herd cats. The new TV commercial highlights the company's focus on helping companies change on the fly. The new ad shows engineers building a jetliner in flight and then parachuting to the ground.

Brown, EDS' CEO for two years, played a pivotal role in transforming Cable & Wireless PLC before moving to EDS. He invited attendees to visit the EDS booth, which was completely changed overnight.

"I've been to all the Comdex keynotes and this was the best presentation," said Raj Saraf, chairman and managing director of Zenith Computer Ltd. based in Mumbai. "Everyone is talking 'e, e, e' all the time and B2C (business to consumer) and B2B (business to business)," he said of the focus on electronic commerce and how much he appreciated Brown looking beyond the 'e.'

(More to follow.)

(Clare Haney contributed to this report.)

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