Com Tech Sheds Distributor Role for ASP Image

The recent acquisition of Com Tech Communications by global IT provider, Dimension Data Group signals the ‘end of an era' for the well-known Australian integrator.

David Shein, Com Tech Communications chairman, said the process of rebranding over the next 12 months is the biggest change to occur now Dimension Data Group has acquired 100 per cent control of the company.

Dimension Data first acquired a 45 per cent interest in Com Tech in 1996 and the new branding will take place this financial year.

"We are now part of a global company and will change our branding as part of this process; we have also changed our business model from a value-added distributor to a leading networking integrator and I-commerce solutions provider over this time," Shein said.

Com Tech is also positioning itself in the ASP (application service provider) market by partnering with companies that have application expertise as well as business services.

Guy Jacobsen, the company's ASP general manager, speaking to Computerworld at the Com Tech Forum in Queensland last week, said there is no value in simply hosting applications and warned that few will survive if they stick to this model.

"We want to be a business services provider by offering a range of solutions, not just hosting. There is a role for an ASP integrator to connect and customise systems and the value is in the ability to build an integrated offering rather than simply hosting applications," Jacobsen said.

At a B2B panel discussion at the forum, Forrester Research group director John McCarthy predicted the 500 e-marketplaces presently operating in the US will shrink to 180 within three years.

"They won't get the traction because there is not enough volume. The death of dotcoms currently dominates the news but the B2B arena will soon take over; it is only the beginning of the season and there is a lot more change to come," he said.

Sandra Van Dijk attended the forum as a guest of Com Tech

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