EMC forms new group for rich media

EMC Corp. has created a new internal organization to increase its focus on designing products for non-text-based rich media content, the company announced on Monday.

Bill Nelson, a former Lucent Technologies Inc. executive, will head up the new organization as Senior Vice President of content and information center markets. The storage stalwart will use the new unit to concentrate on creating data warehousing products for the video and audio segments.

EMC will combine several existing groups to create the media organization. The company's former Internet Solutions, Media Solutions and Service Provider Industry Program will now all fall under Nelson's control.

EMC has focused on delivering storage products to service providers in the media space for some time. With the new hire of Nelson and Monday's reorganization, the company will begin work on its next-generation hardware and software for rich media, an EMC spokesman said.

As users generate more data every day, EMC hopes to profit from the flood of data expected to hit the Internet over the next few years. While the company will target service providers with its media offerings, EMC sees users in the public sphere as also contributing to the oncoming data overload.

"Individuals may account for around a terabyte of data each, but they certainly will not be storing that themselves," the spokesman said.

EMC, in Hopkinton, Massachusetts, can be reached at +1-508-435-1000 or at http://www.emc.com/.

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