Online Standards Alliance Forms

Telstra, BMCMedia.com, The Fantastic Corporation and BeyondOnline have formed an alliance to develop standards for the placement of interactive advertising in broadband channels.

The role of the Australian Broadband Media and Advertising Alliance (BMAA) is to develop standards for the next generation of online advertising and marketing content. This will include setting voluntary industry standards and educating developers of broadband advertising and marketing content on technology, taste and privacy issues relating to the Trade Practices Act.

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