Early adopter pace appeals to Microstrategy

Pointing to Australia as the key entry-point into the Asia-Pacific market, Microstrategy Incorporated has opened regional headquarters in Sydney.

The company's Australia New Zealand managing director, John Vrkic said the Asia-Pacific region is the fastest growing IT market in the world and Australia leads this growth.

"To capitalise on that growth we recognise that Australia is crucial to our success in the region. Australia is the hub of our strategy because it has an educated IT market with plenty of early adopters," he said.

"We are especially keen on the rapid adoption of wireless technologies which makes Australia the ideal market from which to launch this type of communications-agnostic solution into the region."

The company's e-business intelligence software is already used by Australian household names such as Coles Myer and Lend Lease but Microstrategy plans to win a greater share of the regional market through new partnerships. It already has local partnerships with NCR, PricewaterhouseCoopers and Fujitsu and global customers include nine of the top 10 telcos.

IDC predicts worldwide spending on Internet business infrastructure to increase from $211 billion in 1998 to $1.5 trillion in 2003.

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