Digital television infrastructure provider Data Commerce Limited (DCL) has issued an initial public offering to raise $10 million to back a host of global broadcast projects.
DCL, which sells transmission facilities, digital TV receivers, integration services and associated software systems, is capitalising on the Australian market's build out from analog TV to digital TV over the next few years.
"It is inevitable that all mass market commercial television in the world will be delivered as a digital broadcast," said DCL chairman and former MD of the Seven Network Kevin Campbell.
According to DCL MD Jeff Chatfield, DCL deals with numerous broadcasters globally, focusing on providing enhanced TV advertising and datacasting services (such as applications of digital TV involving delivery of Internet content and Web pages with limited amounts of moving pictures). It targets high-population markets such as India and South America with its marque projects.
The company is "confident" it can deliver commercially and technically successful digital TV systems with the aid of Singapore-based business partner Advent Television, an international media developer. Advent reportedly built the world's first full-power European standard digital terrestrial TV broadcast facility in Singapore in 1998. Advent investors include PBL, Citicorp Investment Bank and various media and television stakeholders.
The IPO covered 25 million shares at 40 cents each.