Oracle Initiative to Focus on ASP in Asia-Pacific

Oracle has launched a new Asia-Pacific business initiative focusing on online service provisioning, and reshuffled its local management ranks to accommodate the strategy.

Former Oracle Australia MD and one-time vice president of Oracle Consulting Australasia, Phil Kiely heads the new unit, charged with developing and implementing the new hosting initiative across the region. Kiely reports to Oracle executive vice president Derek Williams.

Brian Mitchell, regional director of sales and marketing of Oracle Australasia since 1998 and former IBM executive, fills the shoes of MD for the Australian subsidiary.

Kiely's new online team will "work closely with Oracle partners to ensure they develop the capabilities and skills built around the online service provisioning model", which Oracle says will help regional organisations become e-businesses.

Kiely claims the new online division will "change" what Oracle perceives as a lag in the Asian ASP industry, and ensure Oracle will tap into the industry tipped by analyst Gartner to be worth $2 billion in four years.

"By leveraging the knowledge and expertise gleaned from other Oracle initiatives, we will deliver a model that is right for the Asia-Pacific region now," Kiely said.

"Oracle firmly believes that the future is 'software as a service'," Williams said. "Phil's new role is major step towards helping Asia-Pacific realise and take advantage of this vision. We have done a great deal of research and work to get to this point and are committed to developing a model that will ensure that both our customers and partners in this region receive true value from online service provisioning."

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