NavDam quells acquisition uncertainty

After recent announcements that they are to merge, Danish mid-market ERP vendors Navision and Damgaard have quelled channel uncertainty, unveiling its restructure plans this week.

Navision and Damgaard resellers were left in the dark when Navision took a 72 per cent stake in Damgaard, which in turn took a 28 per cent stake in Navision, ending a proud rivalry. Since then the company, now dubbed NavisionDamgaard, has been working overtime to marry its internal infrastructures and go-to-market strategies.

The restructure sees former Navision Asia-Pacific managing director Garth Laird become the amalgamated company's regional AP vice-president. Meanwhile, former Damgaard Asia vice-president Paul Betts will be taking on the role as director of special projects.

Betts is confident there is "still a lot of opportunities" for the company especially through leveraging combined marketing dollars. Meanwhile, the company is confident the transition will be smooth for its channel partners, although Laird confirmed there would be initial teething problems.

"We will have scuffles," said Laird. "But it's not going to be as difficult as a lot of mergers because of how close our companies' channel strategies are. When we lay them over each other there is very little that doesn't match up."

The first "scuffles", admits Laird, will be over current tender bids where both Navision and Damgaard have been short-listed by customers. Laird said there are about 20 of these cases in existence and any resolution will involve both the Navision partner and the Damgaard partner, Laird said.

"We're going to weigh up each case and decide which solution is the best for that particular customer. In some cases it may be the Navision partner who gets the go ahead, while in others it could be the Damgaard partner," said Laird.

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