Briefs: McAdam to Lead F5

FRAMINGHAM (07/28/2000) - John McAdam this week took control as president and CEO of F5 Networks Inc., a Seattle-based maker of Internet traffic and content management products. McAdam was formerly general manager of IBM Corp.'s Web server sales business unit.

Big Three's Covisint Exchange Loses a CEOThe Big Three's automotive exchange, Covisint, lost one of its three co-CEOs this week. A. Alan Turfe is set to leave Detroit-based Covisint today to head to MetalSpectrum, an Atlanta-based online metal exchange. Turfe represented Detroit-based General Motors Corp. at Covisint. Both Dearborn, Mich.-based Ford Motor Co. and Stuttgart, Germany-based DaimlerChrysler AG also have co-CEOs involved in the venture. A replacement for Turfe hasn't been named.

New TV Technology May Take Ad Dollars

Smarter devices are expected to dramatically affect the way viewers watch television, pulling $18 billion away from ordinary TV advertising revenues in the next five years, according to analysts at Forrester Research Inc. in Cambridge, Mass.

However, during that five-year period, smart devices such as interactive program guides, personal video recorders and interactive digital cable boxes will create $25 billion in revenues as viewers interact with their televisions.

Forrester predicts that 34 million U.S. households will use interactive program guides by year's end.

NowDocs Speeds Delivery to Asia Inc. in Aliso Viejo, Calif., this week introduced a same-day, digital print-and-delivery service to Asia, with four-hour delivery to Hong Kong and next-day delivery to major business markets throughout the Pacific Rim. Same-day service starts at $29.95 for a 10-page black-and-white document that's delivered digitally and then printed and delivered to Hong Kong via service from Memphis-based Federal Express Corp.

Immedient Lands IBM Executive

Denver-based Immedient Corp. announced this week that Roy King will be its new president and CEO. King, formerly vice president and general manager of several large divisions at IBM, was most recently head of IBM's $3.5 billion consulting and integration services business in Europe.

Immedient develops Internet applications such as technology enablers for business.

USinternetworking Names Stern as CEO

USinternetworking Inc. has appointed Andrew Stern as its new CEO. Stern was chief operating officer and executive vice president at the Annapolis, Md.-based application service provider. He replaces Christopher McCleary, who will remain as chairman of the board of directors.

Qualcomm to Spin Off Business Unit

Qualcomm Inc., a San Diego-based wireless device and network provider, announced this week that it will spin off its integrated circuits and system software business.

The spin-off, which is being called Spinco until a permanent name is announced, will develop and deliver wireless semiconductors and software for handset and network manufacturers. The spin-off is expected to be completed by August next year.

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