Primus Telecom Australia will offer a new mobile phone service to the business market, after entering an agreement with Telstra Wholesale to rent space on the global standard for mobile telephony (GSM) network.
Primus' deal with Telstra Wholesale is for a GSM resale offering to add to its existing suite of products and enable greater bundling of services such as Internet, long-distance and local calls with an attractive mobile offering, particularly to the corporate market, the company's managing director Greg Wilson said.
The deal would enhance the company's profile to customers, and was a logical addition to its existing code division multiple access (CDMA) network, Wilson said.
"The GSM network is extremely popular and robust and still the service of choice for many mobile phone customers," he said
Primus was not trying to compete directly with major mobile players Telstra, Optus and Vodafone, Wilson said. However, he hoped to see good uptake from business customers as a result.
The company added 25,000 new connections in the June quarter, with more than half of these subscribing to Internet services.
"A significant share of our new customers is taking up bundled services, highlighting our ability to offer value-added services in an extremely competitive market," Wilson said.
The number of bundled residential customers rose 20 per cent to almost 100,000 in the June quarter, while business customers using bundled service offerings grew by seven per cent, he said.
Primus said its number of broadband connections continued to grow in the face of aggressive competition, increasing 32 per cent to almost 11,000 services.
"Primus Telecom will continue its focus on the broadband market and will be offering new initiatives over the coming months, focusing on new partnerships and on flexible and reliable plans," Wilson said.