Former Baan CEO Lands Job at B2B Company

A week after her sudden departure from Baan Co. NV, Mary Coleman has found a new job at a company that promotes business-to-business (B2B) electronic commerce vendors.

The former chairman and chief executive officer of business software provider Baan has taken a position as San Francisco-based managing director of operations at Internet Capital Group, the company announced yesterday.

After serving only seven months at Baan, Coleman resigned last week at the same time that Baan predicted some US$200 million in losses for its fiscal fourth quarter. [See "UPDATE 2: Baan CEO Departure Disappoints Analysts," Jan. 4, 2000.]Coleman's job at Internet Capital Group will be to work with top executives of its partner companies to help them define their strategies, recruit top managers, obtain strategic partners and help them go public, according to a statement from Internet Capital Group. She will focus on companies based in Silicon Valley and other parts of the West Coast of the U.S.

Internet Capital Group mainly manages and operates a network of B2B e-commerce companies, according to information on the company's Web site. The company also takes financial stakes in its partner companies.

Currently it has some 45 partners, including companies such as Arbinet Communications Inc., which provides an Internet-based trading floor and clearinghouse for telecommunications carriers to purchase bandwidth, and Inc., which is developing an Internet-based system to let agricultural producers buy and sell agricultural products.

Neither Coleman nor executives at Internet Capital Group could be immediately reached for direct comment.

Prior to her short tenure at Baan, Coleman was CEO at Aurum Software Inc., a CRM (customer relationship management) software vendor that was acquired by Baan in 1997.

Internet Capital Group, in San Francisco, can be reached at +1415-343-3700 or on the Web at

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